Rain was born on a sunny day in Paris...

PRESS RELEASE - A group of Paris-based Americans along with their French tech partner form a creative collective aimed at helping brands make a bigger splash on the global market

When did brand taglines stop asking us to think? For the last couple years, I’ve had a fun time analyzing brand slogans and taglines with my students. Originally, the aim was just to look at the various ways in which brands speak to their audiences.

As companies—solo to giant—begin the ardent process of finding their new normal during the COVID-19 era, it is vital to assess shifts in brand value. 

As the summer season comes to an end and companies brace themselves for a rocky end-of-year, meeting sales targets is getting harder.