By Bill Fahber
Blog - 5 min. read
The Death of the Question 2026
When did brand taglines stop asking us to think? For the last couple years, I’ve had a fun time analyzing brand slogans and taglines with my students. Originally, the aim was just to look at the various ways in which brands speak to their audiences.
By The Team at Rain
Blog - 5 min. read
Conversations: Brand Value in the Age of A.I.
Rain strategist and cofounder Noel Thevenet sat down with content strategist Susan Langmann to talk about how the A.I. revolution is impacting brand value. Here are excerpts from their conversation.
By The Team at Rain
Blog - 5 min. read
Conversations: Copywriting in an A.I. World
Rain strategist and cofounder Noel Thevenet sat down with copywriter Bill Fahber to talk about how copywriting is being reshaped by the A.I revolution. Here are excerpts from their conversation.
By Bill Fahber
Blog - 5 min. read
The Death of the Question
When did brand taglines stop asking us to think? For the last couple years, I’ve had a fun time analyzing brand slogans and taglines with my students. Originally, the aim was just to look at the various ways in which brands speak to their audiences.
By The Team at Rain
Blog - 2 min. read
NEWS - Marketing Forecasts Call for Rain
PRESS RELEASE - A group of Paris-based Americans along with their French tech partner form a creative collective aimed at helping brands make a bigger splash on the global market
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