Microbiome diagnostic and personalized program
Ixcela U.S. Launch
The Brief
Ixcela had a compelling brand story. What they needed were key value propositions, messaging, and calls-to-action to drive sales and investment.
We were commissioned to create a brand identity with a bright look and feel while simplifying and streamling complex scientific content.
Set the brand in motion for a U.S. launch of their new category of personalized wellness program in a crowded consumer market.
Approach
Meet, discuss, iterate and refine. We worked methodologically and intensively to help the team define themselves both visually and verbally.
Take-Away
The client initiated a successful sales launch, obtained Series A and B investor funding, and partners to provide services with the Oracle America’s Cup Sailing team.
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