Microbiome diagnostic and personalized program

Ixcela U.S. Launch 

The Brief

Ixcela had a compelling brand story. What they needed were key value propositions, messaging, and calls-to-action to drive sales and investment. 

We were commissioned to create a brand identity with a bright look and feel while simplifying and streamling complex scientific content. 

Set the brand in motion for a U.S. launch of their new category of personalized wellness program in a crowded consumer market.


Meet, discuss, iterate and refine. We worked methodologically and intensively to help the team define themselves both visually and verbally. 


The client initiated a successful sales launch, obtained Series A and B investor funding, and partners to provide services with the Oracle America’s Cup Sailing team.

Tactical brand marketing & creative communications