Reposition the brand to communicate cutting edge science and differentiate from other biotech companies. The client felt the messaging needed to be more clear, streamlined, impactful and compelling with a design to match.
Approach
Develop a more engaging and audience-relevant digital and print informational presentation. Reposition the company with new high-level messaging and compelling design to attract new potential investors and pharmaceutical partners.
Take-Away
The client successfully launched a new program at the U.S. SXSW tech conference, attracted global investment through a London Stock Exchange listing and has partnered with major pharma companies, including J&J, Pfizer and Novartis.