Energizing Raw Data

TOTAL Interactive Factbook

The Brief

Render thirty pages of excel chart statistic tables into an agreeable animated minisite, viewable across mobile and desktop platforms and for print.


We built interactive, data driven, javascript graphs mixed with some clever illustrations to bring big data to life. By animating key figures and comparing them to relevant facts outside the legal field we added a bit of personality to the dry facts.


We learned that TOTAL lawyers understand the value of modern digital communication supports. They were happy to share Rain’s hard work and unique brand of humor with their colleagues across the group.

Tactical brand marketing & creative communications